Graphic design is more than ever surrounding us in our everyday, though not always consciously acknowledged. More frequently than ever in this tangible world of signage, editorial design, promotional materials, street flyers, and on consumer products, all of which are obvious to us from the moment we open our eyes in the morning.
Evidently, in the digital world, design goes hand in hand with technology of all sorts, from mobile devices, to the extensive range of other devices available at our fingertips. We transfigure it into web design applications, an infinite array of on screen menus that catch our eye everyday and even on our watches.
In essence, graphic design is the design of software to make life easier from our day to day, its the design of promotional materials and infographic design which we have infiltrated to get us from one metro stop to the other. Infographic design allows us to appreciate statistical values, tedious summaries and every report in a single glance. It’s endless possibilities makes it easy for us to remember and easily compare details and data.
The average consumer is assimilating more and more visual education and tends to opt for more attractive products as they are more able to recognise good design and the apparent value associated to this visible quality.
Investing in graphic design isn’t solely prevalent nowadays, it is indispensable.